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1
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2
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3
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- On the plus side…
- Americans have high expectations of 21st century technological
advancements.
- Issues and problems that engineers address are seen as critical to our
continued well-being and future advancement.
- Americans are ready to invest in what it would take to be the leader.
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4
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- However…
- The public has little understanding of the world of engineers and what
they do.
- In the contest for the best and brightest minds, engineering is seen as
losing out to other professions.
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5
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6
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- 49% expect that at least one of these countries will be better able to
meet the challenges of the future than the U.S.
- 25% expect that at least two will be ahead of the U.S.
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7
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8
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9
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10
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11
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12
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13
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14
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15
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16
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- Broaden awareness.
- Relate the profession to today’s problems and demands.
- Challenge the country.
- Target your message.
- Tap into the atmosphere of national pride.
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17
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