Notes
Slide Show
Outline
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Methodology
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Summary Of Findings & Observations
  • On the plus side…
  • Americans have high expectations of 21st century technological advancements.
  • Issues and problems that engineers address are seen as critical to our continued well-being and future advancement.
  • Americans are ready to invest in what it would take to be the leader.
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Summary Of Findings & Observations
  • However…
  • The public has little understanding of the world of engineers and what they do.
  • In the contest for the best and brightest minds, engineering is seen as losing out to other professions.


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Americans are “can-do” optimists with high expectations of future technologi-cal advancements.
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The U.S. is seen as the technology leader – in the past.
  • 49% expect that at least one of these countries will be better able to meet the challenges of the future than the U.S.
  • 25% expect that at least two will be ahead of the U.S.
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Less educated Americans are more optimistic about U.S. leadership.
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Education is the main reason given for a loss of U.S. competitiveness.
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Gender and education gaps persist in appreciation of science/engineering.
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2.0 GPA on engineering knowledge: gender and education gaps continue.
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While engineering issues are important, most believe the field is losing young people.
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Perceptions of opportunity and educa-tion put engineering at a disadvantage.
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Among engineering challenges,
life’s basics get top priority.
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Learning about NAE challenges enhances perceptions of importance and interest in engineering.
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Education is the place to start, but other ideas merit attention, too.
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Strategic Recommendations
  • Broaden awareness.
  • Relate the profession to today’s problems and demands.
  • Challenge the country.
  • Target your message.
  • Tap into the atmosphere of national pride.
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